It’s trade show season in the world of material handling and logistics. With PACK EXPO Las Vegas 2011 behind us and MODEX 2012 coming up in February, it’s time to take a look at one of the major trends we’ve noticed stealing the stage (or should we say signage?) at this year’s trade shows: QR codes.
From giant codes on floor length banners to miniature codes in the corner of booth graphics, exhibitors at PACK EXPO incorporated QR codes into their graphics and marketing materials in innovative ways. Several lucky scanners left Las Vegas with new iPads compliments of QR technology and thousands left with resources such as videos, brochures and company websites directly on their smart phones. In the age of the user-generated experience, what could be better than using QR codes to engage with prospective clients even after they’ve left your trade show booth?
Though QR codes dominated the show floor at PACK EXPO 2011, QR technology is still relatively new in the business-to-business industry. Codes at the show were accompanied by explicit directions for attendees such as “Scan me with your smart phone for more information” or “Scan the QR code to win.” With the endless opportunities and creative ways to incorporate QR codes into a trade show exhibit, we can’t wait to see what role QR codes play in MODEX 2012!
Intelligrated incorporated QR codes into their booth graphics, allowing users to instantly download a brochure supplementing the information presented at the booth.
QR codes that entered users into contests for great prizes were popular at PACK EXPO (after all, you do come to Vegas to win!).
This larger-than-life QR code was hard to miss, even on the busy PACK EXPO show floor.
At first glance you may have missed DuPont's use of a QR code, as it blends in perfectly with their square-patterned signage.
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