How the 10 Most Popular Facebook Brands Rank by Engagement

Last week, Facebook unveiled a new public metric to gauge the success of a Facebook Page beyond its Like count. The feature, called “People Talking About,” calculates user-initiated activities on a Page, including posts, comments, Likes, mentions, shares, poll votes, photo tags and checkins.

Not surprisingly, those brands with the greatest number of Likes don’t necessarily rank as highly against the new metric, according to data from Famecount.

Here are the top ten consumer brand pages by Likes:

1. Coca-Cola: 34,511,504
2. Starbucks: 25,446,846
3. Oreo: 23,092,391
4. Red Bull: 22,427,254
5. Converse All Star: 20,780,055
6. Converse: 20,141,021
7. Skittles: 19,348,317
8. Playstation: 17,420,065
9. Pringles: 13,602,128
10. Victoria’s Secret: 15,343,727

And here are the top ten consumer brand pages re-ranked by Talking About:

1. Starbucks: 508,526
2. Coca-Cola: 220,867
3. Victoria’s Secret: 145,125
4. Skittles: 137,558
5. Oreo: 114,454
6. Red Bull: 112,051
7. Playstation: 104,837
8. Converse: 52,866
9. Pringles: 50,488
10. Converse All Star: 40,858

Although not featured in this list, perhaps the biggest success in this case is McDonalds, which is ranked 18th by number of Likes, and second in engagement (“Talking About”).

source mashable