The Old Spice Man started out on TV. Those ads were funny, and the campaign only got funnier when they went to the web. The videos feature NFL star Isaiah Mustafa, wearing only a towel, showing off what a manly man Old Spice makes him. The marketing campaign went viral when, over a couple days in summer 2010, a flurry of videos were conceived and produced mostly just based on Twitter interactions with celebrities and regualr folks.
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